Natural Trends introduces WD-40 Precision Pen to Promo


Provo, UT-- Natural Trends has announced an expansion of their exclusive Promo Channel Partnership with WD-40 Company, debuting the newest product innovation from the iconic 70 year old American brand at PPAI EXPO 2024.  Now available with custom imprint, the WD-40 Precision Pen is compact and portable, engineered to deliver the WD-40 Multi-Use Product (the Original WD-40 Formula), with pinpoint precision. Ideally suited for tight spaces on projects of all sizes, the WD-40 Precision Pen is designed for use at home, on the job, in workshops, or for exploring new frontiers--including as a trustworthy and useful promo giveaway.

“Our end-users told us they need a product that is portable and precise with controlled flow, and we took that challenge to the next-level,” said Erin Bala, U.S. Marketing & Americas Innovation VP at WD-40 Company. “The WD-40 Precision Pen is designed to be the perfect addition to any toolbox, serving as your trusted sidekick for projects of any size, anywhere. Its unmatched versatility provides absolute control, ensuring our Original WD-40 Formula goes exactly where you need it.”

“This will be one of the hottest new items introduced to promo this year,” stated Paul Christensen, president of Natural Trends.  “The ingenious product concept and function have universal appeal and decades of brand trust.  Having partnered with WD-40 Company since 2010, we are thrilled to introduce the WD-40 Precision Pen into the promo channel and anticipate companies of every type imaginable using it as a superb giveaway.  Whether for a squeaky door hinge, added to a bike kit, in the glove box or in the shop, it’s an item that literally every recipient could use. ”  

About Natural Trends

Celebrating its 25th year, Natural Trends provides exceptional quality Personal Care House Brands, and exclusive National Co-brands to the promotional products industry, and is a Sage A+ and ASI 5 Star supplier.  See for more information.

About WD-40 Brand

WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right®. For additional information about WD-40 Precision Pen visit</span


McDonald Terry Group Represents Natural Trends in the Southeastern Territory

Bill “BillyMac” McDonald

Nita McDonald

Doug Terry

Springville Utah, April 11, 2023—Supplier Natural Trends of Springville, Utah, has appointed Bill “BillyMac” McDonald, Nita McDonald and Doug Terry of the McDonald Terry Group to represent them in the southeastern territory.

“We are honored to have Doug, Billy and Nita on the NT team! With 63 years of combined industry trust and numerous rep awards, they are a superb fit for us,” said Paul Christensen, President of Natural Trends.

The McDonald Terry Group will cover the states of Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee, plus the US territory of Puerto Rico.

“We’re excited to represent Natural Trends. With a 24 year reputation for top quality and service, and their exclusive brands like Tide to Go, Febreze and WD-40, they are the perfect line for us to pick up” said Bill McDonald, cofounder of McDonald Terry.

About Natural Trends:

Natural Trends is a values driven company with a strong commitment to social responsibility providing exclusive brands and superior quality to the promotional products industry since 1999.


Natural Trends introduces Febreze®

Springville Utah, June 12, 2018—Natural Trends announced today that it has added Febreze® to its exclusive channel partnership with the Procter and Gamble Company. As part of P&G’s Connect+Develop open innovation program aimed at developing new sales channels, co-branded Febreze CAR™ Air Freshener will now be available to the promotional products industry.

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air with its unique OdorClear™ technology.

“We feel honored to be a P&G channel partner and to bring another of their leading billion dollar brands to the promotional market,” said Paul Christensen, President of Natural Trends. “Febreze is the trusted air freshener of millions, and will be a fantastic promotional item!” Full details are available at

About Natural Trends:

Natural Trends is a values driven company with a strong commitment to social responsibility providing exclusive brands and superior quality to the promotional products industry since 1999.

Close Search