Natural Trends Welcomes The Dove Essentials Kit to Promo
One of the World’s Most Trusted Personal-Care Brands Now Available in the Promotional Products Industry Through Natural Trends
PROVO, Utah — September 9, 2026 — Natural Trends is excited to announce the launch of the Dove Essentials Kit, featuring four 1-ounce personal-care favorites: shampoo, conditioner, body wash, and body lotion. These products come conveniently packaged in a high-quality, reusable mesh zipper bag, which can be branded with the sponsoring client's logo.
The Dove Essentials Kit combines the recognition and trust associated with Dove with prominent logo placement, creating a premium promotional gift that extends brand exposure far beyond the initial giveaway—even after the Dove products have been used.
“Dove is an exceptional addition for our clients because it’s a brand that people recognize, trust, and use in their everyday lives,” said Joel Krane, Vice President of Sales at Natural Trends. “The Dove Essentials Kit offers distributors a practical and versatile way to connect their clients’ logos with one of the most respected names in personal care.”
With its compact size, reusable packaging, and broad appeal, the kit is particularly well-suited for travel and cruise programs, hospitality, healthcare, employee appreciation, wellness initiatives, events, and giveaways.
“Following our recent introduction of Liquid I.V., Dove is the second of several premier Unilever brands to join our promotional offerings through our partnership with Unilever,” said Paul Christensen, President of Natural Trends. “These additions reflect our ongoing commitment to bringing nationally recognized retail co-brands to market, providing distributors with products that have established brand equity, immediate recognition, and strong end-user appeal.”
About Natural Trends
Headquartered in Provo, Utah, Natural Trends has been a trusted supplier to the promotional products industry since 1999. Known for its practical, every day-use products, the company offers a range of nationally recognized retail brands, including Tide to Go, Liquid I.V., Febreze, and WD-40, alongside its own premium house brands. Natural Trends delivers creative, high-impact solutions for corporate gifting, events, and employee recognition, achieving an impressive average growth rate of nearly 45% over the past three years. For more information, visit NaturalTrends.com or email SalesTeam@NaturalTrends.com.
About Dove
Dove began in the United States in 1957 with the launch of its Beauty Bar and has since evolved into one of the world’s most recognized personal-care brands. Dove offers a diverse range of hair, skin, and personal care products, including shampoos, conditioners, body washes, and lotions.
Unilever, Dove is dedicated to providing superior care while helping individuals develop a positive relationship with beauty and body confidence. To learn more, visit Dove.com.
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Natural Trends Introduces Liquid I.V. Hydration Tube to the Promotional Products Market
American’s #1 retail hydration brand now available to the promotional products industry through Natural Trends.
Provo, UTAH — March 11, 2026. Natural Trends today announced the introduction of Liquid I.V. in a convenient 4-stick Liquid IV branded Hydration Tube, with individual stick packs also being added to many of their popular Outdoor and Travel Essentials Kits. The billion-dollar hydration brand aligns with the growing demand for impactful and trusted wellness-focused promotional items.
“Liquid I.V. is a great addition for clients because it’s a brand people know and trust, and it’s something they’ll actually use,” said Joel Krane, V.P. of Sales at Natural Trends. “That makes it a strong choice for all kinds of on-the-go lifestyle and wellness promotions.”
The introduction reflects Natural Trends’ continued focus on bringing nationally recognized retail brands with broad appeal into the promotional products space, helping distributors offer products with established brand equity and strong end-user demand.
About Natural Trends
Headquartered in Provo, Utah, Natural Trends has been a trusted supplier to the promotional products industry since 1999. Known for offering practical, everyday-use products, the company features nationally recognized retail brands such as Tide to Go, Febreze, and WD-40, as well as premium house brands, delivering impactful corporate promotions, incentive programs, and events.
For additional information, visit NaturalTrends.com or email SalesTeam@NaturalTrends.com.
About Liquid I.V.
Liquid I.V. is a functional hydration company based in Los Angeles, CA and acquired by Unilever in 2020. Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone through great-tasting, non-GMO electrolyte drink mixes. Liquid I.V.'s formula is powered by LIV HYDRASCIENCE™, designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration.
To learn more, visitvisit LiquidIV.com and follow @liquidiv on Instagram, TikTok, Facebook, and Twitter.
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Natural Trends proudly announces the launch to promo of the all-new Tide to Go Pen + OXI, in partnership with Nehemiah Manufacturing, the makers and licensee of Tide to Go.
Provo, UT, July 16, 2025—This next-generation pen enhances America’s #1 instant stain remover with the stain-fighting power of an advanced OXI formula—making it the ultimate on-the-go solution for life’s toughest messes.
Whether its coffee, wine, or unexpected spills at the office or on the go, Tide to Go + OXI is formulated to remove over 100 types of stains faster and more effectively than ever before.
Product Highlights:
- Powered by OXI: Boosted for a trusted oxygen-based cleaner that helps break down stubborn stains through oxidation.
- 50% More Cleaning Power: Lifts stains more efficiently than the original formula.
- 50% Faster Dry Time: Helps users treat and move on—no long wait, no mess.
- Sleek & Portable: Same discreet, pocket-sized design that makes it a perfect fit for purses, briefcases, glove compartments, and more. NOW with a clear barrel for optimal usage.
- Trusted Brand with Co-Branding Impact: Exceptional four-color process decorating to showcase your logo on a proven household name.
“The new Tide to Go Pen + OXI delivers next-level cleaning performance,” says Paul Christensen, President of Natural Trends. “It’s a useful and practical promo item that aligns your brand with one of America’s most trusted names—and now with the added value of even more stain-fighting power.”
About Natural Trends
Founded in 1999, Natural Trends serves the promotional products industry exclusively offering premium wellness and personal care products and exclusive national co-brands such as the Tide to Go Pen + Oxi, WD-40 Precision Pen, Febreze CAR Air Freshener, Downy Wrinkle Releaser, Lava Bar, and OxiOut. Our wellness categories encompass Personal Care, Health Care, Outdoor Care, and both Boxed and Loofah Gift Sets. A longstanding A+ and 5-Star supplier, Natural Trends is well-known for exceptional service and quality, fostering a culture of excellence, integrity, and respect.
About Nehemiah
Tide to Go + OXI is made under P&G license by Nehemiah Manufacturing, a Second Chance company dedicated to building brands, creating jobs, and changing lives.
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Natural Trends introduces WD-40 Precision Pen to Promo
Provo, UT, January 16, 2024—Natural Trends has announced an expansion of their exclusive Promo Channel Partnership with WD-40 Company, debuting the newest product innovation from the iconic 70 year old American brand at PPAI EXPO 2024. Now available with custom imprint, the WD-40 Precision Pen is compact and portable, engineered to deliver the WD-40 Multi-Use Product (the Original WD-40 Formula), with pinpoint precision. Ideally suited for tight spaces on projects of all sizes, the WD-40 Precision Pen is designed for use at home, on the job, in workshops, or for exploring new frontiers--including as a trustworthy and useful promo giveaway.
“Our end-users told us they need a product that is portable and precise with controlled flow, and we took that challenge to the next-level,” said Erin Bala, U.S. Marketing & Americas Innovation VP at WD-40 Company. “The WD-40 Precision Pen is designed to be the perfect addition to any toolbox, serving as your trusted sidekick for projects of any size, anywhere. Its unmatched versatility provides absolute control, ensuring our Original WD-40 Formula goes exactly where you need it.”
“This will be one of the hottest new items introduced to promo this year,” stated Paul Christensen, president of Natural Trends. “The ingenious product concept and function have universal appeal and decades of brand trust. Having partnered with WD-40 Company since 2010, we are thrilled to introduce the WD-40 Precision Pen into the promo channel and anticipate companies of every type imaginable using it as a superb giveaway. Whether for a squeaky door hinge, added to a bike kit, in the glove box or in the shop, it’s an item that literally every recipient could use. ”
About Natural Trends
Celebrating its 25th year, Natural Trends provides exceptional quality Personal Care House Brands, and exclusive National Co-brands to the promotional products industry, and is a Sage A+ and ASI 5 Star supplier. See NaturalTrends.com for more information.
About WD-40 Brand
WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right®. For additional information about WD-40 Precision Pen visit wd40.com/products/precision-pen.
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McDonald Terry Group Represents Natural Trends in the Southeastern Territory
Bill “BillyMac” McDonald
Nita McDonald
Doug Terry
Springville Utah, April 11, 2023—Supplier Natural Trends of Springville, Utah, has appointed Bill “BillyMac” McDonald, Nita McDonald and Doug Terry of the McDonald Terry Group to represent them in the southeastern territory.
“We are honored to have Doug, Billy and Nita on the NT team! With 63 years of combined industry trust and numerous rep awards, they are a superb fit for us,” said Paul Christensen, President of Natural Trends.
The McDonald Terry Group will cover the states of Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee, plus the US territory of Puerto Rico.
“We’re excited to represent Natural Trends. With a 24 year reputation for top quality and service, and their exclusive brands like Tide to Go, Febreze and WD-40, they are the perfect line for us to pick up” said Bill McDonald, cofounder of McDonald Terry.
About Natural Trends:
Natural Trends is a values driven company with a strong commitment to social responsibility providing exclusive brands and superior quality to the promotional products industry since 1999.
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Natural Trends introduces Febreze®
Springville Utah, June 12, 2018—Natural Trends announced today that it has added Febreze® to its exclusive channel partnership with the Procter and Gamble Company. As part of P&G’s Connect+Develop open innovation program aimed at developing new sales channels, co-branded Febreze CAR™ Air Freshener will now be available to the promotional products industry.
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air with its unique OdorClear™ technology.
“We feel honored to be a P&G channel partner and to bring another of their leading billion dollar brands to the promotional market,” said Paul Christensen, President of Natural Trends. “Febreze is the trusted air freshener of millions, and will be a fantastic promotional item!” Full details are available at NaturalTrends.com.
About Natural Trends:
Natural Trends is a values driven company with a strong commitment to social responsibility providing exclusive brands and superior quality to the promotional products industry since 1999.