Provo, Utah-based Natural Trends, LLC has been named the exclusive promotional products channel partner for the WD-40® No-Mess Pen®. A 57 year-old firm, WD-40 is an American icon with 97% brand recognition.
“As the industry supplier who created the niche for compact, portable, convenient dispensing solutions for a variety of liquids, we are thrilled to be adding the new WD-40® No-Mess Pen® to our offering,” says Paul Christensen, President of Natural Trends.
“The pen-sized dispenser now gives the consumer the freedom to use WD-40 anywhere, anytime,” says Tim Lesmeister, Vice President of Marketing for WD-40. “The marker-like tip allows for easy, controlled application in thousands of places and uses. It’s a fantastic dispensing method for a product everyone loves, and we believe it will be a tremendous success in the promotional industry.”
The WD-40® No-Mess Pen® will be available with custom imprint for delivery from Natural Trends in mid-March.
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance product brands – WD-40®, 3-IN-ONE® and BLUE WORKSTM – and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.